TRIATHLON COACH

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Dream it*

TRIATHLON COACH * Dream it*

A Trusted Process…

30+ years of Endurance Coaching


Coached at 3 x Olympics & 2 x Com Games

- Multiple Male & Female Kona Qualifiers

- Age group male Sub 8.50 & female sub 9.25 IM -

Coached youth & junior athletes onto GB elite programme -

Coached at 3 x Olympics & 2 x Com Games - Multiple Male & Female Kona Qualifiers - Age group male Sub 8.50 & female sub 9.25 IM - Coached youth & junior athletes onto GB elite programme -


I have a number of resources to help you:

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Online Coaching

1-2-1 COACHING


Meet the Coach

James Beckinsale M.Sc (Sports Sci), BTF L3

Founder | High-Performance Coach | Endurance Performance Strategist

James Beckinsale is a UK-based high-performance triathlon coach, founder of Optima Racing Team, and one of the most experienced endurance coaches operating in the UK today.

With over 25 years in elite sport, James combines academic expertise (M.Sc. Sports Science, British Triathlon Level 3 Coach) with real-world competitive and military experience. A former British Army Physical Training Instructor and representative-level boxer, he has represented Great Britain in triathlon and competed at the Ironman World Championships in Kona.

Proven Track Record

James founded Optima Racing Team in 2000, developing athletes from grassroots through to Olympic and World Championship level. His coaching highlights include:

  • Coaching Gillian Sanders from full-time lawyer to 2012 Olympic Games qualification in just 18 months

  • Coaching Gillian to a further two Olympics and two Commonwealth Games with 1 x silver medal

  • Developing age-group athletes to sub-9-hour Ironman performances

  • Supporting multiple age-group athletes to qualify for the Ironman World Championships

  • The only London coach who has developed junior athletes through to national squads and international racing

  • Contributing to the London Regional Academy programme since 2008

He is also the author of The Triathlon Training Book: How to Be Faster, Smarter, Stronger, and integrates advanced mental-performance frameworks (mPEAK methodology) into his coaching philosophy.

Jedi-Training for endurance


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